On July 27, Google announced the rollout of the July 2022 Product Reviews Update. According to Google, it will be completed in two to three weeks. Today we released the July 2022 product reviews update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb — Google Search Central (@googlesearchc) July 27, […]

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As a marketing leader, how closely you monitor and analyze your KPIs directly relates to the success of your team. SEO reporting is no exception. The best leaders closely work with their SEO team to ensure the KPIs support the brand and produce consistent revenue growth. Basic truths of SEO reporting SEO comprises all website […]

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As global commerce increasingly moves toward a digital-first model, enterprise leaders are doubling down on their organic search investment. As a result, marketers of all functions are adopting an SEO-centric approach to their marketing strategy. This requires constant leveraging of key SEO tactics that will in turn support your omnichannel marketing efforts. Employ an SEO […]

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Search engine optimization on autopilot doesn’t work. It calls for a individual approach tailored to your industry. This article outlines SEO by industry, which is how SEO differs by economic sector and what to focus on per industry. It’s important to understand that your SEO team is engaged in a myriad of tasks. In fact, […]

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Search engine optimization is one of the core drivers of sales and growth for (almost) every business today. That’s why CMOs need to fully appreciate the value of SEO strategy. In this post, I’ll highlight the importance of SEO for strategic decision-making that will generate the tools for sustainable results. How SEO strategy facilitates enterprise […]

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Brands that leverage content marketing to grow, utilize content audits to gauge the performance of the various content types they’ve created and distributed. Analyzing a completed content audit is often the task of a senior SEO, but there are many benefits for marketing leaders to understand them as well. Here’s a guide explaining what marketing […]

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There is no doubt that video content is becoming a gold mine. Users consume millions of video content daily on different platforms. On the side of video creators, the competition is now fierce. Yet, video SEO strategy can get your videos in front of your target audience. What is video SEO? Simply put, video SEO […]

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