Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting. In this new era of eCommerce, it’s recommended that you customize the consumer…

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SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.  Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few…

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In the US, there are around 804,398 businesses that have been operating for less than one year.  If you’re still in the early days of running a business, you may be looking for strategies for growth. You’ve probably already launched a website, and you could even have social media pages. But have you thought about…

The post How Email Marketing Can Support Your Growth When Starting a New Business appeared first on Benchmark Email.

Email marketing is an important part of any wide-reaching, holistic digital marketing campaign. With email marketing, you can reach customers who rarely visit your online shop, bring people who have abandoned their carts back to your store, and announce special deals to drive engagement and traffic on the most important days of the year. But…

The post Debunking the 4 Most Popular Email Marketing Myths appeared first on Benchmark Email.

When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist. You’re busy, with a lot of other…

The post Bulk Email Senders: What Are They and Tools We Recommend appeared first on Benchmark Email.

Local SEO helps retail businesses to convert online traffic into in-store visits, utilizing geographical advertising and marketing in specific locations.  With the widening variety of unique tools to advertise your company’s products – for example, using chatbots for marketing – SEO is a great tool to be used in any organization’s IT strategy and should…

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Content marketing continues to evolve as a powerful marketing strategy in the fast-moving and information-driven digital world of today. It is the need of the hour for any business that wants to establish a strong brand image and boost its sales. According to a Statista report, 42% of content marketing professionals expect their content budgets…

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